There are many reasons to implement E-newsletters and E-announcements on your web site. These are excellent marketing tools which will enhance your visitor's experience by keeping them informed with timely information and special announcements.

I make a distinction between the two. An E-newsletter's distribution is based on the private email list that you have gathered. In addition to your private list, an E-announcement's distribution is based on public lists, forums, and directly to users via links from other sites.

E-Newsletters

E-newsletters are sent out on a regular basis and require routine updates of their content. I use ConstantContact.com to create your E-newsletters and process the electronic distribution.

E-Announcements

Think of an E-announcement as a press release. E-announcements are sent out as promotional marketing materials on an infrequent and non-scheduled basis.